Case Study
BioT – Revolutionizing Healthcare with Connected Medical Devices
Website, SEO
Project Overview
Client —
BioT
Industry —
Medical Devices & Cloud Platforms
Service —
Website SEO Strategy, On-Page Optimization, Keyword Research, Blogging, Link Building
Project Duration —
Ongoing
Boosting BioT’s Online Presence with Strategic SEO
BioT is a leading provider of cloud-connected platforms for medical devices, helping healthcare companies quickly connect their products to the cloud with a no-code solution. Their services enable seamless patient and device management, improving healthcare outcomes and enhancing device efficiency.
Objective & Challenge
BioT’s primary goal was to improve organic search visibility and rank for highly competitive industry keywords such as cloud-connected medical devices, medical device as a service, and connected medical devices in the cloud. The company was facing stiff competition, where these search terms were dominated by well-established brands. Despite offering cutting-edge solutions, BioT struggled to gain the visibility.
The Solution
We implemented a comprehensive SEO strategy, ensuring the website was optimized for Google crawling and focusing on non-brand keywords like connected health platform. The strategy also included the creation of blog content focused on medical device as a service and cloud-connected medical devices, along with a targeted backlink-building campaign to increase domain authority.
The Result
As a result of these efforts, BioT secured top rankings for several high-value keywords, including cloud-connected medical devices, medical device as a service, connected health platform, medical connectivity device, connected medical devices in the cloud. They also saw a 50% increase in organic traffic and a 35% boost in qualified leads from healthcare providers looking for connected medical device solutions.
