Case Study
Social Media Marketing
Combat 24 – Martial Arts Training
Project Overview
Client —
Combat 24
Industry —
Health & Fitness, Martial Arts
Service —
Social Media Marketing, Graphic Designing, Video Editing, Copywriting
Project Duration —
Ongoing
Website —
Combat 24 is a combat sports academy, offering specialized training in MMA, Muay Thai, boxing, and wrestling.
Built on the philosophy that every fighter has a unique story, the brand focuses on personal transformation through discipline, skill-building, and mental toughness.
With certified coaches and a structured curriculum, Combat 24 caters to both beginners and advanced athletes, creating an inclusive environment that prioritizes growth, technique, and resilience.
Challenges & Objective
Lack of Structured Content Strategy:
Combat 24’s Instagram activity lacked a cohesive structure, with random content uploads that didn’t align with their brand identity or engage their target audience effectively.
Inconsistent Visual Identity:
The visual layout of their Instagram grid lacked consistency and brand alignment, leading to a disjointed aesthetic that didn’t reflect the academy’s tone or professionalism.
No Audience-Based Scheduling:
There was no data-driven approach to content scheduling. Posts were uploaded without considering audience behavior, resulting in missed opportunities for optimal reach and engagement.
Our Solution
Implemented Content Pillars:
We categorized their content into clear pillars based on brand strengths, creating a consistent narrative that resonated with their community and showcased their expertise across combat disciplines.
Redesigned Visual Grid:
Creatives were strategically designed to align with the brand’s tone, ensuring a cohesive, visually appealing grid that enhanced the overall aesthetic and improved audience retention.
Data-Led Scheduling Strategy:
We studied audience insights to identify peak activity times and scheduled posts accordingly, resulting in improved engagement, better visibility, and stronger community interaction.
Results
Significant Growth in Views:
The redesigned strategy brought a sharp rise in visibility, with video content attracting consistent attention and strengthening the brand’s digital presence.
Improved Audience Reach:
Posts began reaching a wider community beyond the academy’s existing followers, creating stronger awareness and deeper connections with the target audience.
Higher Engagement & Retention:
With a cohesive grid and structured posting, interactions increased steadily and audiences engaged more with recurring themes, leading to stronger retention.
Stronger Brand Perception:
The refreshed visual identity and consistent narrative positioned Combat 24 as professional, disciplined, and aligned with its combat sports expertise.
** NOIRÉ is a conceptual fashion brand designed as part of a creative showcase. This project explores the elegance, exclusivity, and modern sophistication that define high-end fashion.
Sourabh Says..
Going with Jordie’s Creative Agency is by far the best decision that we’ve taken in terms of Marketing our Combat Gym. The team is very dynamic and they make sure the job gets done in a very satisfactory manner.
