Case Study
Website, SEO
BioT - Smart Cloud For Medical Devices.
Project Overview
Client —
BioT
Industry —
Medical Devices & Cloud Platforms
Service —
Website SEO Strategy, On-Page Optimization, Keyword Research, Blogging, Link Building
Project Duration —
Ongoing
Boosting BioT’s Online Presence with Strategic SEO
BioT functions as a leading company that offers cloud-connected platforms for medical devices that allow healthcare companies to include their products with cloud services through an integrated no-code system. The simplified management approach between patients and devices through BioT technology enhances healthcare efficiency and outcome quality while speeding up medical innovation in technology.
Objective & Challenge
BioT aimed to significantly enhance its presence in organic search and improve its ranking for key industry keywords, including “cloud-connected medical devices” and “connected medical devices in the cloud” and “medical device as a service.” However, despite offering advanced solutions, BioT faced tough competition from dominant, well-established brands that controlled these search terms. The main obstacle was to rise above industry competition while increasing online visibility to capture healthcare providers interested in leading connected medical device technology.
The Solution
We implemented a comprehensive SEO strategy to leadership in cloud-connected medical devices, focusing on three fundamental components:
- We enhanced site structure, page speed, and metadata to ensure complete search engine crawling and indexing.
- We developed valuable content focused on medical device service models and cloud-connected medical devices to build topical leadership in both areas.
- Secured authoritative backlinks from reputable healthcare and technology publications to boost domain authority.
The Result
The implemented targeted SEO approach brought measurable success :
- BioT secured top positions for essential medical industry search terms such as “cloud-connected medical devices” and related phrases “medical device as a service,” “connected health platform,” “medical connectivity device” as well as “connected medical devices in the cloud.”
- Organic traffic increased by 50%, leading to higher engagement numbers from core stakeholders.
- The business experienced significant growth as healthcare providers executed 35% more qualified inquiries about connected medical device solutions.
