Redesigning Saleint’s Website for Enhanced Brand Visibility in the Tourism & Hospitality
Industry
Saleint, a leading marketing agency for travel and hospitality, sought a complete website overhaul to better communicate their value proposition and improve user engagement. With a focus on visibility and connection-building for clients like travel agents, meeting planners, DMCs, and tourism boards, their existing website was no longer meeting modern standards for usability and design. Saleint needed a site that reflected their expertise and attracted more leads.
Saleint’s previous website had an outdated design and poor user experience, making it difficult for potential clients to navigate and engage with their services. The site also suffered from low mobile optimization, which contributed to high bounce rates and lost opportunities. Despite a steady flow of traffic, lead generation was low due to the lack of clear calls-to-action and an inconsistent brand message.
The redesigned website provided a modern, user-friendly interface that improved overall navigation and engagement. Mobile optimization efforts led to a 30% reduction in bounce rate, while clear CTAs increased lead inquiries by 40% in the first two months. Additionally, organic traffic grew by 45%, thanks to SEO enhancements integrated during the redesign process.