Combat 24
Scope —
Social Media Marketing, Graphic Designing, Video Editing, Copywriting
Industry —
Health & Fitness, Martial Arts
Project Overview
Combat24 is a combat sports academy, offering specialized training in MMA, Muay Thai, boxing, and wrestling.
Built on the philosophy that every fighter has a unique story, the brand focuses on personal transformation through discipline, skill-building, and mental toughness. With certified coaches and a structured curriculum, Combat 24 caters to both beginners and advanced athletes, creating an inclusive environment that prioritizes growth, technique, and resilience.
Challenges & Objective
Lack of Structured Content Strategy:
Combat 24’s Instagram activity lacked a cohesive structure, with random content uploads that didn’t align with their brand identity or engage their target audience effectively.
Inconsistent Visual Identity:
The visual layout of their Instagram grid lacked consistency and brand alignment, leading to a disjointed aesthetic that didn’t reflect the academy’s tone or professionalism.
No Audience-Based Scheduling:
There was no data-driven approach to content scheduling. Posts were uploaded without considering audience behavior, resulting in missed opportunities for optimal reach and engagement.
Our Solution
Implemented Content Pillars:
We categorized their content into clear pillars based on brand strengths, creating a consistent narrative that resonated with their community and showcased their expertise across combat disciplines.
Redesigned Visual Grid:
Creatives were strategically designed to align with the brand’s tone, ensuring a cohesive, visually appealing grid that enhanced the overall aesthetic and improved audience retention.
Data-Led Scheduling Strategy:
We studied audience insights to identify peak activity times and scheduled posts accordingly, resulting in improved engagement, better visibility, and stronger community interaction.
THE Result
A stronger digital presence built to attract, engage, and grow a loyal combat sports community.
Combat 24 achieved a clear rise in visibility, with video-led content consistently attracting stronger reach and attention.
The refreshed content strategy helped the brand connect with audiences beyond existing followers, expanding awareness within the local fitness and martial arts community.
Higher engagement followed through structured posting, recurring content themes, and a more cohesive brand presence across the page.
The upgraded visual identity positioned Combat 24 as disciplined, professional, and credible within the combat sports space.
The platform now supports long-term growth by combining stronger perception, better retention, and ongoing audience momentum.
Sourabh Says..
Going with Jordie’s Creative Agency is by far the best decision that we’ve taken in terms of Marketing our Combat Gym. The team is very dynamic and they make sure the job gets done in a very satisfactory manner.
Sourabh Patil
Founder — COMBAT 24
