Case Study | Combat 24 - Social Media Marketing

Combat 24

Scope —

Social Media Marketing, Graphic Designing, Video Editing, Copywriting

Industry —

Health & Fitness, Martial Arts

Project Overview

Combat 24 is a combat sports academy specializing in MMA, Muay Thai, boxing, and wrestling.

The brand is built on a core belief: every fighter carries a unique story shaped by discipline, resilience, and continuous self-improvement. With certified coaches and a structured training system, Combat 24 serves both beginners and advanced athletes in an environment focused on skill development, mental strength, and personal transformation.

Instagram – combat.24

Challenges & Objective

Unstructured content execution:

The Instagram page lacked a defined content system. Posts were published without a clear narrative direction, resulting in inconsistent messaging and limited audience engagement.

Inconsistent visual identity:

The grid lacked cohesion in design and tone, creating a fragmented brand experience that did not reflect the academy’s professionalism or intensity.

No data-driven publishing strategy:

Content was uploaded without consideration of audience behavior or timing, leading to suboptimal reach and missed engagement opportunities.

Our Solution

Built structured content pillars:

Content was reorganised into clear thematic pillars aligned with the brand’s strengths, ensuring consistency in messaging and stronger narrative flow across platforms.

Redesigned visual identity system:

A cohesive visual direction was implemented across all creatives to establish a disciplined, high-impact aesthetic aligned with combat sports positioning.

Introduced data-driven posting strategy:

Audience behaviour insights were analysed to identify optimal engagement windows, enabling strategic scheduling for improved reach and interaction.

THE Result

A stronger digital presence built to attract, engage, and grow a loyal combat sports community.

Combat 24 now operates with a structured and consistent content ecosystem designed for visibility, engagement, and long-term growth.

Video-led and structured content formats began generating stronger organic reach and higher audience attention.

The brand successfully reached beyond its existing followers, increasing awareness within the local fitness and martial arts community.

Defined content pillars and structured posting cycles led to improved interaction and sustained engagement levels.

The refined visual identity positioned Combat 24 as disciplined, credible, and professionally aligned within the combat sports category.

With structure, consistency, and data-led execution in place, the platform is now positioned for sustained digital growth and stronger community building.

Content Highlights

View this post on Instagram

A post shared by COMBAT 24 (@combat.24)

Sourabh Says..

Going with Jordie’s Creative Agency is by far the best decision that we’ve taken in terms of Marketing our Combat Gym. The team is very dynamic and they make sure the job gets done in a very satisfactory manner.