Case Study | TWL - Social Media Marketing

Train With Lefty (TWL)

Scope —

Social Media Marketing

Industry —

Sports / Fitness / Community Lifestyle

Project Overview

Train With Lefty (TWL) is a football-led fitness and community brand built around structured training sessions, real-world participation, and consistent on-ground engagement.

The brand operates on a simple principle: sport should be accessible, inclusive, and pressure-free. TWL brings together beginners and regular players in a shared environment focused on skill development, fitness, and community connection. The objective was to translate this on-ground energy into a consistent and structured digital presence.

Instagram – twl.program

Challenges & Objective

Inconsistent visual identity

The social media grid lacked uniformity, resulting in a fragmented brand presence that did not reflect the strength and energy of the community.

Unstructured content flow

Content was being published without a defined framework, limiting consistency and weakening narrative continuity.

Weak narrative alignment

Core brand values: community, inclusivity, and stress-free football, were not consistently reflected across content, impacting clarity of positioning

Our Solution

Redefined visual identity and grid system

A consistent visual structure was introduced to ensure every post contributed to a cohesive and recognisable brand presence.

Built structured content pillars

Content was reorganised into clear themes: community moments, beginner journeys, post-work engagement, and real on-ground experiences. This improved clarity and storytelling consistency.

Introduced scripted influencer and video content

Structured scripting frameworks were developed for video and influencer-led content, ensuring messaging remained clear while maintaining a natural, relatable tone.

THE Result

Focused digital ecosystem encouraging interaction and shaping a strong fitness-driven community.

The platform now reflects a structured and visually aligned grid system, strengthening overall brand perception.

A refined aesthetic and consistent presentation have improved credibility and appeal for new audiences.

Content now follows a defined structure, making it easier for audiences to understand TWL’s purpose and value.

Video and influencer outputs now carry sharper messaging, increasing relevance and engagement.

With structure and consistency in place, the brand continues to build stronger community engagement and steady platform growth.

Content Highlights

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A post shared by TWL Program (@twl.program)

Anuj Says..

Jordie’s Creative Agency has been a great partner for us. They’ve consistently understood our vision and supported us with creative, practical ideas that have helped us grow our social media presence.